Choosing the Right Market
WHY ADVERTISE WITH STOGIE FRESH? Part II
The Problem with Social Networking Demographics:
As a retailer, manufacturer, or distributor, you want your products in front of the people who are most likely to buy them. So, what demographics are likely to get you the most sales for your cigars and cigar accessories?The rage over the past several years has been the trend in "social networking." Sites like MySpace, FaceBook, and YouTube (for videophiles), have driven tremendous traffic across the Web. According to the most recent reports, the typical social network demographic is relatively young, with a moderate education level and few who make any serious income (see Chart 1.).
This trend has also affected the cigar industry as numerous cigar forums and blogs can be seen to dot the landscape. Typical cigar bloggers and "network junkies" flock to cigar forums, and other places where they chime in by chatting, leaving comments, and generally having a great time interacting with each other. Unfortunately, this demographic does a lot more talking about cigars, than actually buying them.
Chart 1. Comparison of Demographics of Popular Social Networks and Stogie Fresh 5 Listeners >25 Yrs of Age >35 Yrs of Age Income > 100K College Education References:
1: Social Network User Demographics [May 2008]
2. Social Networking Demographics [Dec. 2007]
3: Social Networking Demographics: Who Has Smartest and Wealthiest Users? [May 2008]
The Stogie Fresh Demographics:
Stogie Fresh demographics have proven to be an older and more highly educated group. And, more importantly for sales, a much wealthier group (see Chart 2.). Further, 48% of the Stogie Fresh demographic has spent more than $800 on the web in the past 12 months. That makes them a perfect market for click-throughs to web retail sites.And what about the rest of the Stogie Fresh website? All of the Stogie Fresh web-based publications are aimed at the more educated and older consumer base. This is the demographic that has the wherewithall to make significant purchases. While a lot of traffic is generated to cigar blogging sites and forums, this traffic is not easily leveraged into significant sales because of a low household income. Over the past three months, the Stogie Fresh website has averaged nearly 1,000 visits per day, and about 27,000 visits per month. And, we are continually growing.
Chart 2. Stogie Fresh 5 (Podcast) Listener Demographics Age 35-44 Yrs = 32% 45-54 Yrs = 27% 55-64 Yrs = 13% 65+ = 3% College Graduates 2-Yr College = 16% 4-Yr College = 38% Master's Degree = 15% Doctorate/Other = 6% Household Income $75K - $99K = 13% $100K - $149K = 30% $150K - $199K = 5% $200K or over = 13% Internet Purchases (past 12 mo) $100-$199 = 6% $200-$499 = 15% $500-$799 = 21% $800+ = 48% Reference: Demographics were generated by PodTrac Information Survey of 100 Stogie Fresh 5 listeners (approximately 18% of the weekly subscriber base).
Your marketing dollars are well spent with Stogie Fresh. Not only do we appeal to a stronger demographic, we also provide a "Cluster Marketing" approach. At Stogie Fresh, we create a style of marketing that reaches every market demographic in rapid succession. This approach saturates every market segment and reinforces the marketing power of the Stogie Fresh demographic.
For questions or to arrange payment, contact David Diaz: Doc@stogiefresh.com