The Toraño Family, makers of some of the finest cigars in the world, is proud to announce that effective August 1st the family will once again distribute its own brands. To add to this exciting news, Toraño launches a new company name, a new logo and two retail exclusive cigar brands.

The company name is changing from Toraño Cigars to Toraño Family Cigar Company to truly capture the family legacy and emphasize that this is a family-owned company. The taking over of its distribution is the result of the family’s decision to enhance its personal relationships with the trade and consumers.

About 3 years ago, the distribution of Toraño cigars was given over to CAO. However, CAO recently came under new ownership and many of us in the business saw the Toraño marketing efforts decline. It seemed only a matter of time that the Toraño family would focus on more direct contact with the consumer. The product lines of Toraño cigars have always been exceptional quality and flavor, but the marketing has never matched the same heights as the production. The current news is certainly exceptional news for all those who admire the Toraño's and their cigars.

"We are energized and excited to be announcing these positive changes," said Charlie Toraño, the company’s president.

The new logo, which combines a contemporary, yet classic look, is symbolic of the company’s new direction, one which will focus on the introduction of innovative cigar brands, unique blends and building a strong Toraño Family Cigar community. 

“We recognize the value of building communication,” Charlie said. “There’s no better way to reach cigar smokers and the trade than through social media, the Internet, the use of viral campaigns and the personal touch and interactions at cigar events that only the family can provide.” 

The IPCPR in New Orleans will be the platform for the unveiling of Master by Carlos Toraño and Single Region, two retail exclusive brands. The company is also offering a value priced bundle cigar named Brigade. 

“I am looking forward to seeing everyone at our upcoming annual trade show and personally showing all of the changes which are taking place,” Charlie said.

A leader in the cigar industry, Toraño Family Cigar Company is a four-generation company currently based in Miami, Florida.  It enjoys a rich heritage and history in tobacco growing and cigar manufacturing.